We all know that fewer and fewer people carry cash (especially younger generations and guests at weddings and baptisms etc.). 2017 was the first year when card payments outranked cash payments. We HAVE to keep pace and allow and enable generous giving in ways that people want to give.
So how do we address the ‘barriers to giving’ issue? There is good evidence that churches with card readers see an increase in gifts, often from people who would not be able to give in other ways; this is new money, not established givers giving in new ways.
There are several products on the market to enable digital giving, so it is best to investigate to get the best one for your context. The units are small hand-held devices and need to be connected to a phone or tablet with the app. Some need 4G and wi-fi, some ‘store’ the details until a wi-fi connection can be established. Some units only cost a small outlay – £20-£30 and each transaction costs a small fraction of the amount being tendered. It is possible to claim Gift Aid on the donations, and receipts can be emailed. For full details of the products available see the parish buying website: www.parishbuying.org.uk/categories/contactless-donations
If you are not already a member of this website it is very easy to register. It is also updated regularly and in the fast changing world of technology, card readers are no exception. Please contact the Flourishing Churches Team for further information and be put in touch with churches that have already gone down this route.
Setting Up On-line Donations
And encouraging generosity at this time of lockdown:
- Bishop Alan’s video on ‘Generosity’
- The Diocese’s webpage on Giving Generously to God’s Church
- Parish Resources guidance on encouraging online donations including a short animated film that can be personalised to a parish through achurchnearyou.com
- Sign up for the next Church of England webinar for online giving Fundraising advice for churches from Ecclesiastical