Plugging the Easter knowledge gap with Real Easter Eggs
Surveys carried out in recent years consistently show that nearly half the population does not associate Jesus with Easter, placing him fourth in relevance behind Easter eggs, hot cross buns and the Bank Holiday. More worrying is news that Jesus is only 6 points ahead of the Easter Bunny in relevance. Across England, Scotland and Wales people younger than 24 are the least likely to connect Jesus with Easter. They are also the group which is less likely to believe in the resurrection. However, nearly 70% of those aged fifty and over are clear that Jesus is connected to Easter.
Churches in the UK are planning to distribute more than quarter of a million Easter stories inside ‘Real Easter Eggs’ this year as part of a national campaign to plug a gap in knowledge about the religious festival.
David Marshall, from The Meaningful Chocolate Company, said;
“It was quite a surprise to discover that nearly 60% of under 24 year olds do not connect Jesus with Easter. There’s an opportunity for those over 50 to buy a Real Easter Egg and pass on knowledge of the festival to younger parents and grandchildren. We hope to distribute 250,000 stories with our eggs and reach more than a million people.”
Out of the 80 million chocolate Easter eggs sold each year in the UK, The Real Easter Egg is the first and only Fairtrade chocolate Easter egg with a copy of the Easter story in the box. Launched in 2010, more than a million Real Easter Eggs have been sold with 750,000 of these sent through the post directly to churches and schools. The success of The Real Easter Egg has meant that the production of Fairtrade chocolate has moved to the UK. Over £250,000 has been raised from sales for charitable causes.
All together that says that the Real Easter Egg has the potential to make a difference to the faith of children and young people as well as to charitable causes.
The Real Easter Egg is available from www.realeasteregg.co.uk in larger branches of Tesco, ASDA, Waitrose, Morrisons and independent retailers.